Webster Marks and Spencer often use forecasting in their day to day planning. Changing government and taxation policy 1. The British retailer is primarily focused on going about it via partnership model and online business.
They also developed the first ever vegan sandwiches and a range of vegetable wraps. Several shifts in the consumer market such as the increasing price sensitivity of customers seeking classical designs, increasing preference for fashionable items or the disloyalty of UK consumers to British products are increasingly affecting the retailer Cunningham, In general Retailers take relatively less risk to enter the global market, Instead they start exporting and franchising their products globally.
A new range of Nourish Bowls was launched, which featured fresh ingredients. The rational model may be capable of being applied to this situation since the management know the capabilities of their design team, manufacturers, costs of production and the income of the extra sales.